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With this format, retailers can choose to have a series of images that appear in search results related to various search queries and keywords. In July 2016, Google unveiled "Showcase Shopping" ads. The enhanced campaigns aimed to include advanced reports about conversions. In April 2013, Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. The challenge runs annually, roughly from January to June. Over 8,000 students from 47 countries participated in the challenge in 2008, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010, and almost 15,000 students from 70 countries in 2011. In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students. In 2005, Google started a campaign management service known as 'Jumpstart'. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. Initially, Google set up and managed advertisers' campaigns. Google Ads is the main source of revenue for Alphabet Inc., contributing US$168.6 billion in 2020. Services are offered under a pay-per-click (PPC) pricing model.
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It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
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